> ## Documentation Index
> Fetch the complete documentation index at: https://botcadence-a5dbc408.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Campaign

> Set up a new voice call campaign.

Follow these steps to create a new outbound voice campaign.

## 1. Campaign Setup

In the **Campaign Setup** step, you define the core identity of your campaign.

<img src="https://mintcdn.com/botcadence-a5dbc408/0cmL0pKiTg9wzrej/images/campaign-setup.png?fit=max&auto=format&n=0cmL0pKiTg9wzrej&q=85&s=76801aaa800aee74a9405bb4a7550db1" alt="Campaign Setup" width="1024" height="488" data-path="images/campaign-setup.png" />

### Fields

<Note>
  Fields marked with an asterisk (\*) are required.
</Note>

* **Campaign Name**: Enter a unique name to identify your campaign (e.g., "January Sales Outreach").
* **Description**: Add a brief description of the campaign's purpose.
* **Call Type**: Choose how the agent should behave.
  * **Workflow (Interactive AI Agent)**: Uses a dynamic workflow to handle conversations.
  * **Static**: Uses a pre-recorded script.
* **Workflow**: Select the specific workflow that defines the agent's configuration (prompt, voice settings, tools) for this campaign.

## 2. Target Audience

Select the customers you want to reach. You can choose from your uploaded lists or segments.

## 3. Settings

Configure when and how frequently your campaign will make calls.

<img src="https://mintcdn.com/botcadence-a5dbc408/0cmL0pKiTg9wzrej/images/campaign-settings.png?fit=max&auto=format&n=0cmL0pKiTg9wzrej&q=85&s=721b66f5b595de4555c17833d7521ef1" alt="Campaign Settings" width="1024" height="542" data-path="images/campaign-settings.png" />

### Caller ID Phone Numbers

* **Caller ID**: Select the phone number(s) from your organization that will be displayed as the caller ID for the outbound calls. You can select multiple numbers if available.

### Call Settings

* **Maximum Call Duration**: The maximum time (in seconds) the call can last before automatically terminating (e.g., 1800 seconds).
* **Silence Threshold**: The number of seconds of silence to wait before the agent reprompts the user (e.g., 8 seconds).

### Retry Cadence

Configure a sequence of retry attempts with increasing delays.

* **Retry Steps**: Add steps to retry the call if it wasn't connected. For example, "Retry after 1 Day". You can add multiple retry steps.

### Campaign Schedule

Define the schedule for your campaign.

* **Start Date** & **End Date**: The date range during which the campaign will be active.
* **Timezone**: Select the timezone for your start and end hours.
* **Start Hour** & **End Hour**: The daily time window during which calls will be made (e.g., 09:00 to 17:00).
* **Call Days**: The specific days of the week when calls are allowed (e.g., Mon-Fri).

## 4. Review

Review your campaign settings, audience, and configuration. Once you are satisfied with the details, click **Create Campaign** to launch or schedule it.